WHERE IS CREATIVITY WHEN WE NEED IT? September 20, 2009
Posted by brainactivist in Commends solicited.Tags: creative thinking, imagination in government, innovative decision-making, problem-solving
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What are you noticing in society, government and the world in general that shows creativity in thinking?
WHY? ONE OF THE MOST IMPORTANT QUESTIONS. April 9, 2008
Posted by brainactivist in How to think creatively.Tags: creative process, problem-solving
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When clients call me, it frequently goes something like this: “Hi, we need an ad campaign. When can we talk?” “Why an ad campaign?” I ask. Then as we get further, it becomes apparent that what is really needed is something entirely different.
Imaginatively defining the problem is the crucial first step of arriving at an effective solution. For example, if my boss tasks my team with finding the answer to 2+2, we can easily come up with 4. But what if the real question is how much is 3+5? It’s all different then.
The first thing it always helps to wonder is, why?
